San Antonio's biggest film festival is well underway. Its director is Teacher/Film Maker/Entrepreneur Adam Rocha.
"This is a full throttle film festival. We're being recognized worldwide."
This is the 22nd time that Rocha has cranked up the San Antonio Film Festival machine.
"There are 145 films from around the world, 29 San Antonio Film Makers. We have Hell or High Water. That's their very first world premier and we're very excited by that."