Sources tell Politico that state Sen. Wendy Davis and her advisers have alerted prominent Democrats that she's in the governor's race for 2014, but do these political teasers help or hurt her campaign?
Grace Garcia is the executive director for Annie’s List, one of the main groups drumming up support for the Davis campaign.
"She told us that she was being very deliberate about the process that she was going through that she was talking to a number of elected officials," Garcia said.
The same day the Politico article was published, the Davis campaign sent notice of the location where she will officially announce her decision on Oct 3. So do these breadcrumbs add up on the campaign trail?
"I think that is just to keep breathless excitement at the peak for the purpose of maximizing media attention, and also signaling the faithful that she is indeed going to run to get them pumped up to come and help her," said Bruce Buchanan, a professor at the University of Texas who specializes in political behavior.
Buchanan said these type of political teases serve campaigns very well as long as they are not dragged out beyond a point where a candidate starts to lose their popularity. Davis will officially announce her decision in the town of Haltom City, which is near Fort Worth, at the high school where she graduated.