Nielsen Notices Growth In 'Social TV'
By editor • Dec 4, 2012
Originally published on December 4, 2012 9:58 am
Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.
Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.