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Tesla Fights Auto Dealers On Direct Sales

Published December 9, 2013 at 11:50 AM CST
Peter Kirby, of Cambridge, paid $90,000 for his Tesla Model S. Compared to other vehicle purchases, he called the Tesla car-buying process “a much easier experience.” (Jesse Costa/WBUR)
Peter Kirby, of Cambridge, paid $90,000 for his Tesla Model S. Compared to other vehicle purchases, he called the Tesla car-buying process “a much easier experience.” (Jesse Costa/WBUR)

The California-based electric car manufacturer Tesla is hitting a few roadblocks when it comes to pitching their vehicles to the public.

The company sells directly to consumers, much like how Apple sells its iPads straight from an Apple store. But auto dealers associations in a number of states say that’s against the law — Tesla needs to use a middle man, a franchise. Tesla doesn’t agree, so the car dealers are taking the fight to the courts and the legislatures.

From the Here & Now Contributors Network, Asma Khalid of WBUR reports on the tussle between Tesla and auto dealers in Massachusetts.

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