These days artists and organizations are reaching out to connect with audiences. Preconcert talks, galas, and after show receptions are the norm. Even preconcert interviews and videos make up a large part of audience outreach.
There have been creative endeavors, including classical music cruises, new performances spaces like art galleries and bars, plus new social media outlets such as twitter, youtube, facebook, and instagram! You may have even seen classical cookbooks: Pavarotti's pasta, Die Oper Kocht, and a whole slew of others.
It was on a Summer morning in Mexico City that I heard the sad news of the passing of Herbert von Karajan. The notice was on the radio as I drove over to the Sala Nezahualcoytl, on the campus of Mexico's National University. I was on my way to play a matinee concert with the Orquesta de la Mineria.
Once I arrived, I immediately went to the dressing room of the conductor, Luis Herrera de la Fuente, to relate the bad news. He was alarmed. "Are you sure?" he asked. "I'm afraid so, Maestro," I replied.