These days artists and organizations are reaching out to connect with audiences. Preconcert talks, galas, and after show receptions are the norm. Even preconcert interviews and videos make up a large part of audience outreach.
There have been creative endeavors, including classical music cruises, new performances spaces like art galleries and bars, plus new social media outlets such as twitter, youtube, facebook, and instagram! You may have even seen classical cookbooks: Pavarotti's pasta, Die Oper Kocht, and a whole slew of others.