Alamo Brewing Company

Chris Eudaily / TPR News

There was a flurry of social media posts on Friday by people concerned that their favorite beer was losing its popular logo. But a lawsuit settled this week means that Alamo Beer gets to keep the famous facade on its label.

On the surface, it seems like a complicated legal entanglement, but it really boils down to one simple statement from the General Land Office: “Alamo Brewing Company is the first commercial recipient of an official license to use the Alamo mark, for which they paid a substantial licensing fee.”

Alamo Beer CEO Eugene Simor says it’s been almost a year since his company filed a lawsuit to get another company, the Texian Brewing Company, to stop using the Alamo on its beer labels.

Simor says three days after his filing, the Texas General Land Office took notice and filed as an intervenor.

Ryan Loyd / TPR News

The Alamo Golden Ale's motto is "Brewed with a fiercely independent spirit," and that's what it took, almost literally, for Eugene Simor to see the groundbreaking on his near-Eastside brewery.

The location is symbolic. Alamo Golden Ale, along with German lagers and seasonal selections, will be brewed about 12 minutes from the site of the sacred grounds of the Alamo.

"For the last 10 years I've brewed just one single product, which is Alamo Golden Ale," Simor said. "So considering that I just have one beer, we've actually done pretty good with our sales."

Chris Eudaily / TPR

There is speculation that beer is the reason the first human tribes stopped their nomadic wanderings and began to set up permanent settlements. They wanted to plant and cultivate the ingredients to beer.

Even before the first loaf of bread was baked these prehistoric partiers were home brewing their own suds. The settlement’s brew master was the community’s wise man, scientist, doctor and law giver.

Lawmakers vs. Brew Masters

Hays St. Bridge protest
Eileen Pace / Texas Public Radio

Members of the Hays Street Bridge Restoration Group lined the steps of San Antonio City Hall Monday to demand a public vote on the use of the vacant land adjacent to the historic bridge. The group wants a park in the open space, not a brewery.