There was a flurry of social media posts on Friday by people concerned that their favorite beer was losing its popular logo. But a lawsuit settled this week means that Alamo Beer gets to keep the famous facade on its label.
On the surface, it seems like a complicated legal entanglement, but it really boils down to one simple statement from the General Land Office: “Alamo Brewing Company is the first commercial recipient of an official license to use the Alamo mark, for which they paid a substantial licensing fee.”
Alamo Beer CEO Eugene Simor says it’s been almost a year since his company filed a lawsuit to get another company, the Texian Brewing Company, to stop using the Alamo on its beer labels.
Simor says three days after his filing, the Texas General Land Office took notice and filed as an intervenor.