Other than the screen it's pitch black in Santikos' newest theater, The Casa Blanca.
"Crank it up, Art!" says David Holmes CEO of Santikos Industries. Booming bass is followed by the eponymous Dolby sound moniker, which is followed by the very real sound of a thunderstorm. Holmes is inspecting the theater a few weeks before its launch.
"The speaker array behind that screen would make the Rolling Stones take notice," he says.