For Huyen Hoang and his identical twin brother -- who also has the same name -- the plight of the Asian rhinoceros was all but unknown, until one day a news report featured images of a Javan rhino poached for it’s horn.
Like many of us, the Portland State University undergraduate was unaware of the increasing black market for rhinoceros horn, and the keratin inside it. The price has jumped so high it at times rivals gold; by some estimates reaching $65,000 a kilogram.