music video

Skyler Samson

On Tuesday night, the marriage of the San Antonio film and music communities tightened as the Riffs and Reels Music Video Showcase announced its first winner of a competition that lasted four weeks. Nine pairs of local filmmakers and musicians worked together to create original music videos that showcased both the filmmakers’ and the musicians’ talents. Hosting the event was San Antonio native Sonny Melendrez, a beloved American radio personality and former host of Magic 105.3.

Samuel Lerma

Although it’s been years since MTV regularly scheduled music videos, the art form continues to bring exposure to new artists online through YouTube and Vimeo channels. Now, Santikos Entertainment, San Antonio Sound Garden (SASG), and Alamo City Studios have created the Riffs and Reels Music Video Showcase, which will feature ten filmmakers chosen to produce music videos showcasing a variety of local acts, including AMEA, Black Market Club, Josh Glenn Experiment, Lonely Horse, Love Killed the Hero, My Madness, Sioux and Fox, Tera Ferna, Volcan and Xy!o.