South by Southwest is the biggest conference of its kind in Texas. It draws in tens of thousands of people and has an economic impact of hundreds of millions of dollars.
Janet Pierson heads up SXSW Film, which is screening 150 films this year – the most ever.
“We actually really wanted to show fewer films. The last couple of years we had settled on about 130-133 features – down from 140 – and we wanted to actually pull it down to about 125, and then there was just too much work that was interesting,” Pierson says.