Two candidates for San Antonio mayor are using social media to create a buzz with videos they say they’re going to put on TV.
Former state representative Mike Villarreal became the first in the race to buy TV time this week. Former Bexar county commissioner Tommy Adkisson and former state senator Leticia Van de Putte say they’re next.
Buying television time is expensive. Campaign consultants say it costs in the range of $100,000 to buy a week’s worth of significant TV time on San Antonio’s network affiliates and cable.