Underwriting: For-profits

Underwriting messages provide an effective and affordable vehicle for making the public radio listener aware of events, showcase a new product or service, brand their business or build credibility in the community. The three stations under the Texas Public Radio umbrella provide the perfect venue for reaching a desirable target market that is educated, affluent and active. 

We offer a direct business-to-business connection which includes access to key community leaders.  Businesses can benefit by using underwriting messages to reach these vocal advocates who have strong community ties that give them greater influence in their social and political networks. Research further suggests the public radio listener is significantly more likely than other Americans to drive social trends, influence mass opinion and create buzz.

Non-commercial radio is required to acknowledge contributions from our funders on the air. We refer to these announcements as enhanced underwriting credits which serve to identify businesses and organizations that support our mission. These 15-second announcements include our required preamble, “Support for KSTX/KPAC comes from…” plus a value-neutral description of the company, their product or service. No additional costs are incurred for production of these pre-recorded messages.

Sample Underwriting Messages:

Support for KSTX comes from The Twig Book Shop, located in the Full Goods Building at the Historic Pearl Brewery.  Striving to build community around the written word, they’re independent, locally-owned booksellers since 1972.  Details at TheTwig.com. 

Support for KSTX comes from Bjorn's Audio-Video, family-owned and serving San Antonio since 1975.  Providing home installation, state-of-the-art repair facilities and a commitment to customer service, they're online at Bjorns.com.

Sponsored non-profit messages are designed to offer for-profit companies an opportunity to experience the “double-halo” effect of supporting both Texas Public Radio and the non-profit agency or agencies of their choice.  This type of messaging enables non-profit organizations to educate the public radio listener about their mission and initiatives without dipping into their limited resources to do so, and it allows businesses to be acknowledged for offering this gift.  The message reads much like a public service announcement and ends in the following fashion:  “This non-profit message was underwritten by…” The content should appeal to the Texas Public Radio audience and/or provide a benefit or service to the community at large.

Sample Sponsored Non-Profit Message:

The San Antonio Parks Foundation will host LiveGreenFest this Saturday from ten to three in Olmos Basin Park.  From alternative power options, recycling techniques, and mass transit to organic gardening, healthy food, and natural clothing, the event will show consumers ways to re-new, re-think, and re-use.  More at SA Parks Foundation dot org.  This non-profit message was underwritten by Valero Energy Foundation.

UNDERWRITING GUIDELINES: 

In the world of public radio, we use a little different jargon than that of the commercial radio industry. The Federal Communications Commission (FCC) has articulated specific guidelines emphasizing the difference between these permissible donor and underwriter announcements and commercial advertising.  In order to maintain compliance with the Commission’s regulations, Texas Public Radio observes the following rules taken from our published “Underwriting Policies and Practices”:

Permissible language:

  • a value-neutral description of the product/service/initiative
  • location, phone number and/or web address for more details about the funder
  • brand or trade names that help identify the underwriter, but do not promote
  • the underwriter's well-established corporate slogan, identified as such, as long as it complies with other standards

Language that is NOT permissible: 

  • pricing info (such as "5% interest rates available")
  • an inducement to buy, which is promotional by nature (such as "special gift for first fifty callers" or “10% off first order”)
  • audio jingles, sound effects or pre-recorded creative production elements
  • language that speaks directly to the listener (you, your, we, “understood” you, etc.)
  • expression of personal views, subjective, comparative or qualitative language (such as "the first name in Fords" or "the best BBQ in town")
  • any language comparing your business to that of another or suggesting your business is better than another (such as “award winning” or “recognized by”)
  • calls to action (“visit,” "call," "go to," "join," etc.)

RATES:

Rates vary depending on the station of choice, the time of day, and the quantity of messages placed within the schedule. Ask your Corporate Relations Associate how to customize a package for your particular marketing needs.

For more information: Contact Texas Public Radio's Director of Corporate Relations, Kellie Fichter. Email:  kellie@tpr.org or phone: 210.614.8977 ext. 117


Current for-profit underwriters:

The 1111

2 Tarts Bakery

35 Concerts

A Place For Mom

A Plus Family Care

AbilityBridge.com

Academica SouthWest

Acadian Ambulance

Accenture

AccessAbility Home Modifications

Active Prosthetics & Orthotics

Adante

Aetna Better Health

Ageless Living Home Services

Aladdin Cleaning & Restoration

Alamo Beer Co.

Alamo Consumer Direct

Alamo Mobility, Inc.

Alamo Music Center

All 'N Care Supplies

AllStar Health Care

AmeriBid

Americus Diamond

Amerigroup Community Care Texas

Angels of Care Pediatric Home Care

Arden Courts

Arena Entertainments

Associated Home Services

Athena Health Care

August E's Nouveau Texas

AutoWorks

Azuca Nuevo Latina

BB&T

BDO

​Bank of San Antonio

Basil Scaljon Oriental Rugs

Beto's

Bicycle Heaven

Big Grass

Biga on the Banks

Birkenstock General Store and Leather Goods

Bjorn's Audio-Video

Black Tie Affairs Catering

Blackbelt Company A/C Heating & Electrical Contractors

Bless Me Ultima, the movie

Bob Manning Associates

Boudro's on the Riverwalk

Broadway in San Antonio

CALAB inc.

Campus Publishers

Cancer Care Centers of South Texas

Capital Asset Properties

Capitol Home Health Care

Cardinal Senior Care

Care Improvement Plus

CARE, LLC

Care Options for Kids

Cartewheels Catering

CDS in Texas

Central Market on Broadway

Champion AC

Charline McCombs Empire Theatre

Cincinnati Insurance Companies

City Veterinary Hospital

Climatizer Insulating Quiet Windows

Clothesline Cleaners

Colorado Recovery

Coronado at Stone Oak

COSAS

The Cove

Creative Floral Designs by Helene

Crossvault Capital Management

The Crossvine

Crumpets Restaurant & Bakery

Culligan Water Conditioning

DataMED

Daybreak Community Services

Deaf Interpreter Service, Inc.

Deborah Lynn Farquhar, Inc. Creative Marketing

Dee Patino, Creative Memories Consultant

Dignity Memorial

Dillons TLC Therapy & Learning

Disney Cruise Lines

Doctor At Your Service, PLLC

Dow Solar

Easy Street Recumbents

Educare Community Living Corp.

El Cosmico

Epic Health Services

ESD & Associates

Estate Sales & Appraisals by June Hayes

Exceptional Artists

Exceptional Kids

Execupay

EZ's Brick Oven & Grill Restaurants

Facelogic Spa

FashionABILITY

Fig Tree Restaurant

Fisher and Phillips, LLP

flexSTICKS - Walking Canes

Ford Audio-Video Systems, LLC

Ford, Powell, & Carson Architects & Planners, Inc.

Fresh Horizons Creative Catering

Frost

General Motors

Generations Senior Moving & Transition Services

Gentiva Health Services

Girling Hospice Texas by Harden Healthcare

GLI Distributing

Goga Studios

Gold's Gym

Gonzalez Auto Parts

Dr. Mark Greene

Greenling

Gulf States Toyota

Half Price Books

Harden Healthcare

Harland Clarke

HealthSouth RIOSA

Healthy Horizons Homecare

Heard & Smith, LLP

H.E.B.

Himmel Home Health

Holt Cat

Hotel Valencia Riverwalk

Humana

IKOR, Inc.

Independence Hill Retirement Community

Jack Carley

Jef Waltman Technology Consulting

Jefferson Bank

Jordan Ford Mobility

K. T. Whitehead, Certified Elder Law Attorney

Keen Productions

Keith Zars Pools

Cindy Kelleher Photo & Boothologie

Kerrville Hills Winery

Kumon North America

La Fonda Oak Hills

La Fonda on Main

LakeFlato Architects

The Landing at Stone Oak

Laugh Out Loud Comedy Club

Laurel Ridge Treatment Center

The Law Offices of Carol Bertsch

Legacy Home Improvements

Liberty Bar

Little Italy Restaurant

Lincoln Motor Company

Los Patios

Lucy's Senior Placement Services

Luke San Antonio

The Majestic Theatre

Markham Group

Martin Marietta Materials

MassMutual of South Texas

Mastrapasqua Asset Management

Medical World Americas

Mens Performance Health

MGR Accounting Recruiters

Michael Imbimbo, Inc. - Architects

Microsoft at the Shops at La Cantera

Milberger's Landscaping & Nursery

Minter Realty, LLC

Minuteman Press owned by Roger & Peggy Thompson

MJ China Bistro

Mockingbird Holiday Market

Monterrey Iron & Metal

Musical Arts Center of San Antonio

MyGait

National University College

Natural Awakenings Magazine

Nix Health

North Park Lexus of the Dominion

North Park Lincoln

North Park Subaru

Nothing Bundt Cakes

NuStar Energy

Odyssey Hospice

Order Up

Padgett Stratemann

Paramount Healthcare

Parish Photography

PCSI

Peripheral Vascular Associates

Perrylee Home Health Care Services, Inc.

Professional Caretakers, Inc.

Progressive Life of Bexar County

QuestionHour

R&K Specialized Homes

R&R Eye Research

Rackspace

Rashid, Rice, & Flynn Eye Associates

Red McCombs Toyota

Renewable Energy Roundup

ResCare, Inc.

Richard Knight Construction, Inc.

River City Home Care

Roaring Fork

Rome's Pizza Gourment and Traditional

Rudy's Feed Store

Sage Care Management

San Antonio Coffee Roasters

San Antonio Current

San Antonio Home and Garden Show

Santikos Theaters

Second Saturday in Boerne

SEFLA Languages

Senior Directory - San Antonio

Senior Living Choices

Senior Sidekick

Shag the Salon

Sharity Productions

Sherwood Celtic Music Festival

SMC Events, Inc.

Snaggle Foot Dog Walks and Pet Care

South Texas Jazz Band

Southwest Exteriors

Spice of Life Catering

Stevens Lighting

Sushi Zushi

Synergy Home Care of Greater San Antonio

Tasco Air Conditioning

Texas Bluebonnet Management Group

Texas Mutual Insurance Company

Therapy 2000

Tiger Services Air Conditioning

Torre di Pietra Vineyards

Toyota Motor Manufacturing, Texas, Inc.

Toyota Rent A Car San Antonio

Tre Trattoria, Chef Jason Dady

The Twig Book Shop

Two Bros BBQ Market, Chef Jason Dady

Umai Mi, Chef Jason Dady

United Healthcare Community Plan of Texas

Uptown Art Stroll

Urology San Antonio

Valero

Karen Vann, Independent Insurance Broker

Vantage Bank Texas

Vegeria Vegan Restaurant

The Vein Treatment Center

The Vein Treatment Center on Barlite Blvd

Vethan Law Firm

VITAS Innovative Hospice Care

Warner Music Group

Wave Healthcare Pediatric Respiratory Home Care

Wealth of Health Weight Loss

Judy Weill and Allen Jones

Wellcare Health Plans, Inc.

Wells Fargo

West Corporation

West Kerr Current

Whitestone Wealth Management Services

Whole Earth Provision Company

Whole Foods Market

Wild Birds Unlimited Nature Shop

Wine Poste

The Wood Agency

Crystal Wyrick, Realtor, Keller Williams Realty

Y&L Consulting