This week Democratic and Republican candidates for governor Wendy Davis and Greg Abbott both launched separate online efforts to reach Latino voters.
Abbott’s online campaign ad details how multiculturalism works for a modern-day Texas. The ad features Abbott’s mixed-race family.
“You look at my family, you see a family that is so typical of families across the State of Texas. We’re both Anglo and Hispanic, as well as Irish. We’re Catholic, we’re Protestant but we’re all one family. The idea is that multiculturalism works in the State of Texas.”
Wendy Davis’ campaign this week also reached out to Latino voters by launching a Spanish-language website -- www.wendydavistexas.com/es. Abbott launched his Spanish-language website -- vota.gregabbott.com -- in January.
Zac Petkanas from the Davis campaign said there is a reason why Abbott’s campaign launched their website so early in the campaign.
“Well, Greg Abbott has a lot of ground to make up -- not only with the Latino community, but with voters from across the country," Petkanas said. "This is seven and half months before the election, that is more than enough time for voters to understand the clear choice between Wendy Davis and Greg Abbott.”
Davis’ campaign also rolled out a Spanish-language Twitter account to communicate directly with Spanish-speaking voters in real time.