The San Antonio Convention and Visitors Bureau is kicking off a new campaign to increase occupancy at area hotels during Fiesta week.
Krystal Jones, senior brand manager for the bureau, said locals often don’t try to book hotels, thinking they’re booked up long in advance.
"Fiesta, of course, is a busy time, and a lot of locals come and enjoy Fiesta. And automatically you think there might not be room at the hotels but we do have availability. We sit at about 70 percent," she said.
Jones said that visitors bureau research has revealed an opportunity to market to local residents to come downtown for a 'staycation' during Fiesta. She said they’re also advertising to what they call "drive markets" – those cities within a few hours drive to San Antonio.