The Edwards Aquifer Authority (EAA) imposed stage three water restrictions on April 10, the earliest in area history and only the fourth time ever for the "San Antonio pool." Despite summer being months away, residents are already being asked to restrict their water usage.
The EAA used the stage three restrictions for the first time ever last July in August of 2012, when the aquifer fell below the mandated 640 feet. All indications are that the drought will continue to get worse through the summer, but are people taking it seriously?
Yesterday Beam Inc., the company behind Jim Beam and Maker's Mark, was bought for over $13 billion by Japan's Suntory, another large spirit provider. But they didn't buy it because they love whiskey -- this is big business.
Consumption of American whiskey was up so much in 2013 that a shortage was briefly feared, posting a 5 percent bump between 2011-2012 according to Tecnomic, an spirits' industry analyst.