Big Data

The sun is setting as more then a dozen tiny bike headlights blink on. A group of cyclists head towards downtown on their weekly Monday night social ride. 

Flickr user: Jerod Tarbell / cc

When was the last time you went to Blockbuster? Or looked something up in an encyclopedia? 

The way we consume entertainment and information has changed dramatically in recent years. Established entertainment companies have been crushed the past 20 years because of these changes. 

 

Fortunes are won and lost over who can best ride the digital wave. Catching the right wave means having the right data. Companies more than ever are using big data to make decisions - Netflix produces shows based on reams of digital data they take off their customers.

 

Flickr user: Jerod Tarbell / cc

Profiteering tech giants are mining your information and using it to sell you more stuff.

The government is watching your online activity and storing it for what use, we don't know. 

Bob Scheer thinks both are dangers to democracy. The journalist and founder of Truthdig.com says silencing dissent is one possible danger from the mass collection of all our data.

His new book "They Know Everything About You" wants readers, especially Millennials, to wake up to the fact that privacy is important and shouldn't be sacrificed for the ease of shopping online.