From Texas Standard:
Texas takes its food seriously – consider the breakfast taco war between San Antonio and Austin just a few weeks ago.
It's no wonder advertisers are keen to target Texans. Even the behemoth fast food chain McDonald's is trying to get an edge in the Lone Star State. McDonald's is currently baiting Texans to create the first official McDonald's "Texas burger." What is a Texas burger exactly? Dallas Morning News restaurant critic Leslie Brenner gave the burger builder a try, but she said some crucial ingredients were missing.