Senator Barry Goldwater of Arizona is considered the father of the modern Conservative movement. He was a straight shooter who firmly believed in rugged individualism and small government. He opposed civil rights - because he was concerned about Federal Government overreach - which is why he supported abortion rights.
Goldwater ran for president in 1964 and was beaten in a landslide by Lyndon Johnson. We didn't see another strong conservative rise like Goldwater until 1980 with Ronald Reagan, but Reagan won and changed the face of American politics.