This week Democratic and Republican candidates for governor Wendy Davis and Greg Abbott both launched separate online efforts to reach Latino voters.
Abbott’s online campaign ad details how multiculturalism works for a modern-day Texas. The ad features Abbott’s mixed-race family.
“You look at my family, you see a family that is so typical of families across the State of Texas. We’re both Anglo and Hispanic, as well as Irish. We’re Catholic, we’re Protestant but we’re all one family. The idea is that multiculturalism works in the State of Texas.”
Texas Attorney General Greg Abbott easily cruised to a primary victory Tuesday night, claiming over 91 percent of the votes cast, and is now looking forward to the general election in November.
Former Texas Secretary of State Hope Andrade said it’s no accident that Abbott picked San Antonio to hold his primary victory celebration. She said it’s a city that’s close to his heart and it’s also key to helping the Texas Republican Party win a greater share of the Hispanic vote.
The last presidential election showed the kind of clout that Latino voters have. With President Barack Obama gaining a of the demographic the question has been: What will the GOP do to gain traction with Latinos?
Has the Democratic party just done a better job of welcoming Latinos?
Texas has a better record for the Grand Old Party with several Latino legislators in Austin and a comfortable 38 percent of the Latino vote going to Gov. Rick Perry in 2010, but also has an extremely low turnout of Latino voters.
Fronteras: The undocumented family members of military personnel are set to have an easier time gaining legal status, thanks to a new federal policy. Navajo Nation casinos stimulate the economy, but at a cost. As the nation remembers the last tragic day of JFK's presidency, many Latinos of that era reflect on what he meant to their emerging political bloc. Migrants say Border Patrol dentition cells are dangerously cold, so cold they call them "freezers."
In order for Wendy Davis to win the governor's office in 2014, one of the keys for her campaign will be mobilizing the Latino vote, which could be hard to do.
SMU Political Science Professor Mathew Wilson said one of the biggest challenges for Davis in the race for governor is that the 2014 election is not a presidential election year, meaning turnout will be low in a group of voters with an already low turnout at the ballot box.
Fronteras: Any new immigration bill will include some measure of increased border surveillance, which doesn't sit well with people already fed up with federal scrutiny. As members of Congress begin their August break, many will be getting an earful from constituents about immigration reform. A college in Southern Nevada is struggling to meet the needs of its growing Latino student body. Part of the Navajo Nation has been slow to rebuild after a development freeze, which is affecting some of the poorest people on the reservation.
The race to see who will be the next governor of Texas is underway, but some say it’s already over. Election watchers say Texas Attorney General Gregg Abbott - a Republican candidate - is the clear front runner, and is not only gunning to win the election, but to bring Texas Latinos to the Republican Party.