AUSTIN — Music flooded into the streets around Austin’s convention center as South by Southwest’s music festival kicked off and the interactive portion wrapped up. The head of Google’s (X) division talked about testing driverless cars and delivery drones, gender bias in tech was a hot topic and event-goers checked out the latest products and companies on the trade show floor.
Here are some highlights as South by Southwest Interactive draws to a close.
Some of Google’s most secretive projects like Google Glass and driverless cars have come out of its five-year-old (X) division, so attendees flooded in Tuesday to hear Astro Teller, head of the division, talk about how the most ambitious projects require a lot of failure before succeeding. Testing products in the real world is key, he said. The company drives thousands of miles on city streets every day to test how its driverless cars function in every imaginable situation. “Nothing beats going out into the real world and seeing if what a simulator says will work is actually possible,” he said.